Along with designing their exhibition stand at the recent trade show over in Germany; we were also approached by our client Hobbs Valve to help measure the success of the 'freebie' handouts that are so commonplace at these shows. Their new branding, brochures and website were all launching at the show, so together we decided an effective goal to aim towards with the 'freebies' would be one of driving more traffic to the new website.
After a little brainstorming we decided to produce an interactive PDF for Hobbs Valve which was installed onto some branded USB keys to be given out as a handout at the show in Germany. The interactive PDF would give access to the basic information most potential customers would need. The layout and styling remaining similar to the website to ensure brand consistency, and using USB drives also highlight certain sustainability benefits - they could be given out instead of brochures in some cases thus reducing the client's print run needs.
Within the PDF we then placed various links to the website enabling the user to find out more information. Behind these links we placed tracking codes so that using Google Analytics we can now monitor how many of the client’s website hits came directly from the USB drives. We could then report back to Hobbs Valve on how effective the USB drives were in reaching our goal of driving more traffic to their new website.
Well, after almost a month of the show opening we are very pleased to announce the USB drives have been a huge success. Of all the USB drives given out at the show 90% of them have been used to access the website. Illustrating a wise investment and a strong return means we can move forward using the USB drives and interactive PDF knowing that they help the client achieve a solid business objective.
If you’d like to talk to us about thinking more strategically regarding your marketing please do get in touch. We’d love to learn more about your business and how Make Design Enjoy can help it grow.
Best wishes,
Karl Loudon.
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