A few pics from the re-brand and exhibition design we did this year for HSP - one of the world's leading distributors of valve solutions for the energy business. Beyond all the obvious brand, print, web and exhibition design we delivered - we also produced quite a unique handout in the form of the HSP Survival Pack.
What more could you need on a long day at an exhibition that spans over 5 halls? Food? Water? And a map?! Well, with HSP being a service driven company, and positioned right at the entrance area we thought giving food, water and a map rather fitted the bill. Over 2000 of the packs went out across the 3 day show and raised many a smile, kept the troops going and helped raise HSP's profile at one of the industries biggest shows in Europe.
And to keep track of the investment, we also issued exclusive HSP USB pen drives with technology behind them to enable us to not only drive traffic to their new website, but track the traffic driven by the USB pens (and of course - the show) independently of the other website traffic. A small but important step to helping HSP measure a return from the brand and exhibition investment.
Karl.
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