Something that's been on my mind a little recently are internet cookies and targeted 're-marketing'. Where we as users are delivered online adverts based on our previous searches or purchases.
Now, initially I'm probably like most people in thinking that I don't like this, it feels intrusive. But on the other hand, we're all exposed to advertising every day and we can all choose to ignore it - but if it has to be there, why not have it be something we might actually be interested in?
The underlying issue with this really is the fact that people are gathering data on us, and our buying habits. I for one don't have a store points card for any retailer because the 'rewards' are a long way off the value of the data I'd be handing over.
So where does the future lie for online choice in terms of the data we hand over? I'd be interested to hear people's thoughts on this, I'm no online data expert but I do think it's going to quickly become something we all have to deal with far more than we do currently.